Knowledge Is Power. Stay Informed.

We run digital marketing campaigns across community banks and credit unions. That accumulates into something most individual institutions don’t have: […]

Recently, I consulted with a bank that had grown from a community bank to a smaller regional through the years. […]

Every Monday morning, somewhere in a community bank or credit union, an executive team pulls up last quarter’s numbers. They […]

Twenty years ago, community banks and credit unions started building data warehouses. The idea was straightforward: centralize your data and […]

Dick Cooley, former Wells Fargo CEO, famously told Jim Collins that banking is a commodity, a “brutal fact” that Collins […]

Over a decade ago, I worked at a community bank where I owned deposit products, along with several other areas. […]

Several years ago, my wife and I bought a new home. Like most Americans, we didn’t use our existing bank […]

Last year, I met with a banker who lamented how difficult it is to attract new clients and keep the […]

When an AI or personalization implementation falls short, the post-mortem almost always lands in the same place: your data wasn’t […]

Every quarter, I talk to another community bank or credit union that just spent $2 million on a digital banking […]

We are an AI company working with community financial institutions, but even we are taken aback by the constant hype […]

I’ve been in this industry for a long time, as a banker and as a consultant working with institutions from […]