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Small Copy Decisions

We run digital marketing campaigns across community banks and credit unions. That accumulates into something most individual institutions don’t have: […]

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Inaction Is a Decision

The Single Decision That Separates Data-Driven Institutions From Everyone Else

You Already Have the Data

Why Your Website Treats Every Visitor Like a Stranger

Join Us for a Lunch & Learn Session at: When: Wednesday, April 15th, 2026, 12:00 PM – 1:30 PM Where: […]

Cookies, CCPA, GDPR, and Consumer Transparency

CCPA, GDPR, and a growing number of state laws are redefining how institutions collect, track, and communicate data use.

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Global Credit Union: Case Study

Global Credit Union (‘Global’) is one of the top 20 largest credit unions in the country and is expanding its […]

OneAZ logo with screenshot of homepage desktop and mobile next to it

OneAZ Credit Union: Case Study

OneAZ is one of the largest credit unions in Arizona with 200,000 members. OneAZ is a standout financial institution serving […]

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Statewide FCU: Case Study

Statewide Federal Credit Union is a growing and technologically advanced financial institution serving members in their home state of Mississippi […]

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Community Services Credit Union of Texas (CSCU): Case Study

Texas Community Services Credit Union Utilizes Finalytics.ai for Personalized Engagement and Lending Customer Acquisition Introduction Community Services Credit Union of […]

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Utah Community Credit Union: Case Study

Utah Community Credit Union (UCCU) is a leading credit union operating in the highly competitive Salt Lake City area. UCCU […]

AI for Good

The power of AI goes well beyond securing the best offer at the right time – we can now leverage technology to truly help people live their best financial lives.

AI Limitations

Five Things Community Financial Institutions Should Know About the Limitations of Artificial Intelligence

While using Artificial Intelligence (AI) in digital banking offers many benefits, financial institutions must be aware of some limitations and […]

life-centric ai or customer human-centric

Don’t Make Up Words to Hype AI

Recently, Ron Shevlin – one of the most popular and snarkiest commentators in our industry – wrote this on LinkedIn: […]

client-first engaged banking

Four Basic Requirements for Client-First Engaged Banking

Engagement banking is all the rage. More than a few companies are spending budget dollars on positioning themselves as engagement […]

digital security and privacy

Focus on Digital Security and Privacy – CU Digital Experience Report

Last month, Finalytics.ai released its 2023 Credit Union Digital Experience report on the state of digital at the largest 100 […]